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eCommerce Store - How to Pick an Online Store Name That Sells

July 2021

The Lanturn Team

Have you made a decision to start your own eCommerce Store? Great choice!

Now comes a big step. What do you name your store?

Your store name is incredibly important – it’s what your customers will remember you by. Picking a good name can give you huge advantage before you’ve even started!

Follow the eCommerce startup guide below to help you find the perfect name for your eCommerce business.

Base it on your eCommerce Store Business Model

Have you developed your eCommerce Business Model to focus on one specific product? Perhaps you are looking only to sell sunglasses or designer watches?

Fit your product into your store name and create a strong brand identity. Customers will be able to easily remember your store and what you provided them.

“Toyshades” ( and “Melrose Watches” ( are two incredibly successful eCommerce Store that named themselves after their key products.

Choose a value-appealing name

Is your eCommerce Business Model to emphasize a certain value, or make your customer feel a certain way?

Choosing a name based on your core values can help make this message clear to your customers. By adding the value into your name, it presents the value as a long-term direction for your company.

If your eCommerce Store is focused on being eco-friendly, or cruelty-free, you can express those values in your store name.

Make it easy to remember

You want your customers to be able to recommend your store to their friends.
Help them out – make your eCommerce Store name short and easy to remember.

  1. Keep your store name between 1-2 words. No more than 2 and the name becomes longer and harder to remember. If there must be three words, keep one of the words short e.g. “the” or “and

  2. Fewer syllables are more. Too many syllables may mean the name is confusing to pronounce. Generally try to keep to below 4 syllables, regardless of your name being 1 or 2 words long.

  3. The more characters the name has, the harder it is to retain. Try to keep below 7 characters. If part of your name is a keyword e.g. swimwear, then it’s OK to go above it.

Get feedback 

Get regular feedback from your customers. This is the best piece of advice on how to start an eCommerce Store business.

You may be convinced your e-commerce store name is awesome. However, if your customers don’t think so, your business will suffer.

Come up with the name of your business and share it with your potential customers. This can include family and friends. Ask them what they think of the name. Does it remind them of anything? Are they able to remember it the next time you see them?

Get feedback early and become a successful eCommerce Store in Singapore.

Now you have all the tools to select a great name for your eCommerce Store. This is a great first step, but now you want to focus on the sales and growth of your business.

To help you focus on what’s important, you can consider engaging a services provider in Singapore to handle your governance and accounting – and leave you with the fun stuff!

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