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The Importance of a Business Plan for Company Incorporation in Singapore


The Importance of a Business Plan for Company Incorporation in Singapore

February 2023

The Lanturn Team

Entrepreneurs have a fantastic opportunity to realise their business aspirations by opening a business in Singapore. After all, Singapore is the most economically competitive Asian country in the world. Setting up a company in Singapore requires careful planning, preparation and execution of the business idea.

Our goal with this article is to provide a comprehensive overview of the role of a business plan in the process of company incorporation and why entrepreneurs need to have one. The article will also highlight the key elements companies should include in a business plan to register in Singapore successfully.

What is a Business Plan?

Setting up a company can be both exciting and challenging. It requires effort, determination, and planning to turn a business idea into a successful reality. One of the essential tools that an entrepreneur can use to achieve their goals is a business plan. But what exactly is a business plan?

A business plan is an essential tool that can help entrepreneurs to turn their business idea into reality. It includes the company's goals, strategies, and tactics for achieving success. It serves as a roadmap for the business and helps entrepreneurs to stay focused and on track as they navigate the challenges of starting and growing a business. Companies can use this business plan to secure funding, attract investors, and help entrepreneurs stay organised and on track as they continue to grow. Lanturn previously created a short guide on company registration in Singapore.

Components of a business plan

Now that we have defined what a business plan is, let's take a closer look at the key components of a business plan.

  1. Executive Summary
    The executive summary is a brief overview of the business plan. It provides a quick overview of the key elements of the business plan and is usually the first section that investors and lenders will read. It should be concise, clear, and compelling and provide an overview of the company's goals, strategies, and products or services.

  2. Market Analysis
    The market analysis section provides a detailed analysis of the market and the competition. It should include information about the size and growth of the market, as well as trends and opportunities. This section should also provide an overview of the competition, including their products or services, strengths and weaknesses, and market position.

  3. Marketing and Sales Strategy
    The marketing and sales strategy section provides a detailed description of the company's marketing and sales plans.

    This section includes information about the company's target market, marketing tactics, and sales channels. The sales strategy should also outline the company's pricing strategy and any partnerships or relationships with distributors or other sales channels.

  4. Financial Plan
    The financial plan section provides a detailed analysis of the company's financials. This section should include a projected balance sheet, income statement, cash flow statement, and an overview of the company's financial goals and strategies for achieving them. It should include information about the company's target revenue, expenses, and profits, as well as its plans for securing funding, managing growth, and improving financial performance.

  5. Organisational Structure
    The Organisational Structure section provides a clear overview of the company's management team, including their names, titles, relevant experience and qualifications. This information should be accompanied by a description of their roles and responsibilities, including which aspects of the business they will oversee and manage. This section should also provide information about key advisors or consultants, including their roles and responsibilities.

Case-to-Case Basis

The critical components of a business plan can vary depending on the specific needs of the company and the type of business. Additional subsections might be required to provide a comprehensive and detailed picture of the business, its plans, and its prospects for success. The following are some examples of how the key components might need additional subsections:

  • The company might need to add subsections within the Market Analysis to provide a more in-depth analysis of its target market, including sections on customer needs, purchasing behaviour, and market trends.

  • The operations plan might need additional subsections to provide more detail on its supply chain management, production processes, and technology infrastructure.

Want more information on setting up a company in Singapore? Here are some related articles for you to check out:
- A Guide on How to Start a Business in Singapore for Foreigners
- Incorporation in Singapore: What Do You Need and How Much?
- 5 Reasons To Outsource Your Payroll Services

Importance of a Business Plan for Company Incorporation in Singapore

  • Required by law
    In Singapore, a business plan is a requirement for company incorporation. The Accounting and Corporate Regulatory Authority (ACRA) requires all companies to submit a business plan as part of the incorporation process. ACRA uses the business plan to assess the company's viability and its ability to contribute to the Singapore economy.

  • Helps in securing funding
    The business plan provides investors and lenders with a clear and comprehensive picture of the business, its goals, and its prospects for success. A well-written business plan can help convince investors and lenders that the company is a good investment, making it easier to secure the funding needed to launch and grow the business.

  • Provides a roadmap for the business
    It outlines the steps to achieve the goals and strategies of a business and provides a framework for decision-making. The business plan also provides a clear picture of the company's financial projections, including its projected revenue, expenses, and cash flow. This information is valuable for the management team, as it helps them to monitor the company's progress and make adjustments as needed.

Tips for Writing an Effective Business Plan for Company Incorporation in Singapore

  1. Keep it straightforward. The most important thing when writing a business plan is to keep it simple. The plan should be easy to understand, even for someone unfamiliar with the industry. It means using clear, concise language and avoiding technical jargon and complex financial projections. The goal is to make the plan accessible to as many people as possible, including potential investors, lenders, and stakeholders.

  2. Be realistic and honest. It means avoiding overly optimistic projections and focusing on what the company can achieve. The plan should be based on sound research and market analysis, reflecting a clear understanding of the company's strengths and weaknesses and its opportunities and challenges. Being realistic and honest in the business plan will help build trust with investors and lenders and increase the chances of securing funding.

  3. Be thorough and detailed. Being detailed in your business plan is crucial for company incorporation in Singapore. It is essential to provide all the necessary information that investors and lenders need to make informed decisions about your company. By including comprehensive and accurate data, you can demonstrate your understanding of the market and industry and show that you have done the necessary research to support your business plan. Moreover, providing detailed financial projections can help demonstrate your company's viability and potential for growth.

  4. Regularly review and update the business plan. A business plan is not a one-time document but a dynamic tool that should be regularly reviewed and updated. The business environment constantly changes, and the company's goals and strategies may also vary. Periodically reviewing and updating the business plan helps ensure that it remains relevant and that the company stays on track. It also helps the company to identify and respond to market and industry changes and make the necessary adjustments to remain competitive.


Small Business Ideas: What Companies Can You Open and Register in Singapore

Want ideas on what business you should open in Singapore? Check our list now.

Launch with Lanturn

Ready to leap but don't know how to start a business in Singapore? Let Lanturn be your partner in turning your entrepreneurial dreams into a reality! Our Launch with Lanturn programme is designed to help first-time entrepreneurs jumpstart their business ventures and save on upfront expenditures, all while receiving top-notch services.

With over five years of experience and a track record of successfully helping over 400 companies with their business registration in Singapore, you can trust the experts at Lanturn to handle all your incorporation and corporate needs.

Here's what you can expect with our cost-effective Launch programme:

  • Significant savings on incorporation costs

  • Hassle-free preparation and maintenance of company registers

  • One year of Lanturn's expert corporate secretary services

  • A premium registered business address that's yours for a year

Don't let the complex process of company registration in Singapore hold you back! With Lanturn, you can focus on growing your business while we handle the rest.

Launch your business today with confidence and peace of mind!

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