Why Content is so Important for a Customer-Centric Marketing Strategy

In 1996, while the Internet was still in its infancy, Bill Gates famously said, “Content is King.” Such a sentiment remains true today and makes it more important to stand out in the sea of competitors. How can you do it right? Attend this panel discussion and hear directly from practitioners David Austin and Kris LeBoutillier, who have more than 20 years of experience in media and marketing.

About the speakers

David Austin

Before joining Click2View in 2018, David was a Producer for the BBC. He began his professional career as a Producer with Zee TV in the United States. In 2009, he was hired by CNBC Asia Pacific first as Senior Producer, then as Supervising Producer responsible for idea generation and creative solutions for clients. David was Executive Producer at media agency Salween Group in 2016 to 2017.

Kris LeBoutillier

Kris LeBoutillier, is a video content director and storyteller. He previously worked for Visa worldwide in Singapore. He was also a photographer who worked with National Geographic Traveler Magazine as well as the Geographic's books division, LeBoutillier has also published several book titles including On the Iron Rails of the Orient, a train journey from Bangkok to Tibet. He also worked with Getty Images, and for Al Jazeera, as well as numerous print magazines including Men's Journal, Rolling Stone, and the Washington Post. In his role as Director of Digital Content for global brand Visa, in Asia Pacific, Kris used content and best-in-class storytelling to build Visa brand strength to stakeholders and consumers.

This sesion is moderated by Kirsty Tsang, Head of Growth at Lanturn.

Kirsty is an entrepreneur who uses her creative skills in design and marketing to pinpoint go-to-market strategies, sharpen user experience for different client personas, and manage every facet of branding and marketing. Kirsty has worked with everything from B2C and B2B startups to global Saas businesses. Most recently, she co-founded Guilt, a bakery specialising in premium cookies. Kirsty has a degree in design, and she speakers English, Mandarin and Cantonese.