Facebook pixel code

eCommerce Store – How to Pick an Online Store Name That Sells




Start the journey

Speak with one of our experts to explore a tailored solution for your business

  Reading time 3 minutes

Your ecommerce store name is incredibly important – it’s what your customers will remember you by. Picking a good name can give you a huge advantage before you’ve even started!

Follow the eCommerce startup guide below to help you find the perfect name for your eCommerce business.

eCommerce Store Business Model

Have you developed your eCommerce Business Model to focus on one specific product? Perhaps you are looking only to sell sunglasses or designer watches?

One great eCommerce business name idea is to fit your product into your store name and create a strong brand identity. Customers will be able to easily remember your store and what you provided them. Toyshades and Melrose Watches are two incredibly successful eCommerce stores that named themselves after their key products.

Choose a Value-Appealing Name

Is your eCommerce Business Model to emphasise a certain value, or make your customer feel a certain way?

Choosing an eCommerce store name based on your core values can help make this message clear to your customers. By adding the value into your name, it presents the value as a long-term direction for your company. If your eCommerce Store is focused on being eco-friendly, or cruelty-free, you can express those values in your store name.

Make It Easy to Remember

You want your customers to be able to recommend your store to their friends.
Help them out – make your eCommerce store name short and easy to remember.


      1. Keep your store name between 1-2 words. No more than 2 and the name becomes longer and harder to remember. If there must be three words, keep one of the words short e.g. “the” or “and

      1. Fewer syllables are more. Too many syllables may mean the name is confusing to pronounce. Generally try to keep to below 4 syllables, regardless of your name being 1 or 2 words long.

      1. The more characters the name has, the harder it is to retain. Try to keep below 7 characters. If part of your name is a keyword e.g. swimwear, then it’s OK to go above it.

    Get Feedback 

    Get regular feedback from your customers. This is the best piece of advice on how to start an eCommerce store business. You may be convinced your e-commerce store name is awesome. However, if your customers don’t think so, your business will suffer.

    Come up with the name of your business and share it with your potential customers. This can include family and friends. Ask them what they think of the name. Does it remind them of anything? Are they able to remember it the next time you see them?

    Get feedback early and become a successful eCommerce store in Singapore.

    Now you have all the tools to select a great name for your eCommerce store. This is a great first step, but now you want to focus on the sales and growth of your business. To help you focus on what’s important, you can consider engaging a services provider in Singapore to handle your governance and accounting – and leave you with the fun stuff!

    Want to talk with our experts? Schedule a call at your convenience.

    Lanturn Content Team

    Lanturn Content Team

    Biographical Info

    Start the journey

    Speak with one of our experts to explore a tailored solution for your business

    Share This Post

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Prefer us to email you?

    Leave us your contact we we will be in touch.


    All fields are mandatory

    Blog Form

    Keep reading


    Regulatory Compliance for Background Screening in Singapore

      Reading time 13 minutes In Collaboration with Veremark Singapore’s thriving economy attracts numerous international professionals annually. Positioned as the financial hub of Asia, Singapore has successfully

    SG GSTRate Change

    Navigating Singapore’s 2024 GST Rate Change

      Reading time 9 minutes Another change has come in Singapore’s fiscal landscape with the upcoming implementation of the 2024 Goods and Services Tax (GST) rate change.

    Enter a text to search